By Tuesday, July 25, 2017 0 No tags Permalink 0

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Why do we blog? Why are blogs important and how did blogs change over the years?

Before I created my own blog I always used to admire people who shared their opinions with their audience. I remember how impressed I was with people who had a point of view, were critical and just blogged about it. On the other hand there were all these fashion bloggers who were travelling all over the world critiquing the newest collection of famous designers. I found it to be super interesting to read their view on the latest trends. It was a refreshing alternative to all the established magazines.

And over the years the market has changed a lot. Gone are the days where popular bloggers used to be critical, reflected over certain issues and had an authentic voice. The more you live up to society’s expectations of beauty the higher are the chances you’ll get an endorsement deal, products and travels. And yes there are exceptions and I don’t want to throw everybody under the bus. And no that’s no bashing, it’s just how the business has developed over the years.

Content is not king anymore it’s numbers like followership and likes that set the new rules for the game. And that’s the exact reason why I stopped blogging. I was intimidated, I became insecure since I don’t have a huge followership I falsely thought my opinion wasn’t worthy enough. I had the feeling I couldn’t live up to that 20k instagram lifestyle and thought that’s obviously what people want because these people don’t have a followership for nothing.

But then I changed my mind and here’s why.

If you really think about it, you’ll realize that the biggest factor many companies rely on bloggers and influencers these days is their range. And range is something totally different than expertise. Just because somebody is a popular internet personality doesn’t automatically make them an expert in anything other than gaining range and optimize their blog for trending key words. And that’s exactly why I’m planning on blogging more again. I do have an opinion on many things. And just because there are bloggers out there who have a range that’s 20 times bigger than mine, doesn’t make my content less valid or less important. Defining yourself through numbers whether you’ve got a huge or small followership is just wrong in my eyes.

To be honest it’s not easy to not be affected by everything that’s going on in the blogger scene, but at the end of the day it’s important to stick up to what you stand for and what you think is right. This is also an open call to other bloggers who used to hide under a rock like me. Let’s talk about it, let’s talk about insecurities, the feeling of being shunned and less important.

Making decisions based on other people’s actions isn’t aways the best way to go. I guess to me it’s important to stick with your core values and continue your work no matter what. And at the end of the day I still see my mission to talk about how we view gender in a society and how we can shift the prejudiced narrative as being very necessary in this day and age. One other topic that’s dear to my heart is how we can expand the definition of beauty. And not to forget my passion for pop culture. That’s what yokemara is about and I hope you all continue supporting me on this journey like you did since 2014!

Do you have a blog? Since when do you read blogs? What are you looking forward to read in a blog?


By Wednesday, June 14, 2017 0 No tags Permalink 0

Berlin Fashion Week is around the corner and it’s this time of year where I have indulged in a ritual that I’ve never shared before. I scroll through my instagram account plunging into the depths of my feed to rediscover my absolute favourite fashion moments of the last years.

Obviously the feelings elicited by some pictures provoke an emotion: nostalgia. But what actually is that? It’s this kind of strange but familiar feeling of events that seem to have taken place yesterday and yet they feel so unreal and far away.

So join me on my journey into my instagram past, where you can take a walk with me down memory lane. Believe me, it wasn’t easy, but I’ve narrowed down my 10 favourite fashion portraits that I took in the past.

Let’s get started.




Number 10 goes out to two amazing up and coming models @jessicageorgiaburley and @laurenjdg, who already walked down the runway for no other than Chanel. Their distinctive blue eye make up and youthful appearance were just too mesmerizing to let them pass me without taking a portrait of those two stunners.



So this portrait is very dear to me since I took it during photography class. I named it “The Intersection of Serenity and Silence”. I love a dramatic title! Did you all know that I finished my photography diploma with high honors?

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Oh Paris, you’ll be forever in my heart. As you might have heard Paris is a fantastic city. But you know what’s even better? Party in Paris during fashion week! This is a portrait I took of @andrejapejic one of my favourte fashion models of all time!

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I love this portrait I took of photographer Franco Tettamanti! The pressure was real since he’s also a professional and worked together with no other than blogger royalty Chiara Ferrangni or Balmain’s mastermind Olivier Rousteing. And you know what’s funny, there was another photographer and you know what she said to me? A picture in this (light) setting will never work, because it’s too bright. I love to prove people wrong!

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Berlin Fashion Week has a lot to offer and Augustin Teboul knew that, so I guess that’s why they chose Berlin as a location to present their new collection. The setting was impeccably beautiful aka perfection before my eyes. So taking pictures here was an easy task.

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In Paris the weather isn’t always perfect. So I had to learn that the hard way when I was standing in the pouring rain while working. But when the gorgeous @officialamilnaestevao stepped in front of my lense it literally felt like as the clouds would disappear. Eventually they did.

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I honestly don’t know anybody who doesn’t like David Hasselhoff! As well as I don’t know anybody who dislikes animal babies. And I guess what goes for her father goes for his daugher Hayley Hasselhoff as well. Not only did I take this portrait of this real sized supermodel, I also had a fantastic conversation about life with her. You go Hayley!




So this portrait is one of my favourite ones I’ve ever taken. When I went shopping at the other day I wasn’t really surprised when I spotted Daviid Chima on a billboard for a clothing brand.

🌎☄ #vintagefuturism

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The picture pretty much speaks for itself, I call it “Identity” and it was my diploma work in photography. Sonja, the model, and me met up at like 5 am in the morning and we went to this very quiet lake where everything just seemed to fall into place.

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Woop woop! Here’s my favourite portrait I’ve taken so far. I’m really proud of this one because with this picture I did everything by myself and I’m not just talking about the photograph and the retouching. I planned the concept, did the makeup, the hair and I also did the styling by myself!

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So this are my favourite 10 portraits I’ve taken so far. What do you all think of my pictures? Make sure to sound off in the comments below and share your thoughts with me!

MØ brilliantly covers Rihanna’s “Love On The Brain”

By Sunday, November 20, 2016 0 No tags Permalink 0

When I first heard about MØ I was very sceptical I have to admit. I thought that the name was weird and that this “Ø” letter is not very marketable, doesn’t work for hashtags and many people – me included – can’t find that on their keyboard and have to copy paste it every single time.

But having said that, I love love MØ’s “Final Song“. If you don’t know it, y’all need to check this one out because it’s such a good song.

Just a couple of minutes ago I stumbled upon MØ’s cover of Rihanna’s “Love On The Brain” which is one of my favourite songs on the new album and immediately needed to share this with you! If you’re a (pop) music lover I promise you that you’ll enjoy this one! Have a good Sunday everyone!




By Sunday, November 13, 2016 0 No tags Permalink 0

(c) Nikolaj Storm


What makes a successful fashion designer? For Nikolaj Storm it involves distinctive aesthetics, loud designs and the ability to create provocative silhouettes that combine sports elements with couture. Born and raised in Denmark, Nikolaj Storm is studying fashion at the Royal Academy of Fine Arts. Before he presented his Bachelor collection to international press and industry professionals, I talked to Nikolaj about turning stories into collections, dynamic designs and which celeb he’d like to dress.

For people who are not familiar with your work, what’s the name of your brand and who are you designing for?

The brand is called “Nikolaj Storm Copenhagen” – as my name Nikolaj Storm and I’m designing menswear. I think there’s a lot of great designers and opportunities for womenswear out there and I think that there’s so much happening in menswear right now, that I really want to focus on and put my energy in that. I really want to inspire men to push their boundaries so that they see that fashion is so much more than just a suit for example. I want to show that you can even dress formal in sports clothes. I want to mix things up a little bit and ask myself how can we try something new and see how much we can push the limits.



What’s your personal definition of masculinity. Or do you even think in different types of gender?

Yeah, actually I do a lot because I think that ladies should be allowed to dress in masculine things and men should do the same. But I really want to dress men in a masculine and sensual way. You know, it doesn’t have to be feminine. I can use pink colors, I can use lace and stuff like that, but I really want the expression to be masculine, not to be girly or anything. I really want to find a balance where you still see that it’s really masculine and not look like unisex clothes.



Your style reminds me a little bit of Astrid Andersen’s style. Is she an inspiration to you?

Yeah actually she’s been a huge inspiration to me. Not to sound harsh or anything, but now that she’s done her signature and I really love it, but you can also see in some sort of way that she’s become more commercial. And I know that this is normal when you’ve entered the business that you really have to sell, but I hope and I will always try to do like fun stuff and showpieces and then you can always have the other stuff in the background. To me it’s important to take it further all the time!



It’s really hard to live from designs that are mostly for the show and not to sell. What’s your plan for the next two or three years to establish your brand?

My plan in order, continue working like that. I want to to do shows, where you show the special pieces and I’m well aware that you can’t wear everything out of this collection. But then I will do a basic collection that comes afterwards. So my strategy is to combine those two elements. So what I want to do is to take some elements and tone them down, so that you have a lot of pictures and campaigns of the show pieces and then you have the actual collection that is more for like everyday wear. So then you still make money but you can show off your creative side as well.


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How would you define your aesthetics in one sentense?

The things that I always focus on are always rooted in the sportswear and then I try to combine it with something humourous. I think that’s the main focus I have. And my teacher said to my final exam that she didn’t know if she’d met boys in town how she should react. She didn’t know whether she should be afraid of them or if she should laugh. I think it’s a nice definition, because you don’t know if you should laugh at them, because they look a little bit funny or you should be affraid because they have so much attitude. And I really liked to hear that, because that’s the way I want to go.

As we talked about Astrid Andersen before, she now has very famous clients now like Miley Cyrus or Rihanna. Which celebrity would you like to dress?

This is hard, because you there’s a difference between a celebrity I really would like to dress, like a really famous person. It would be really fun to put Justin Bieber in something, because you get a lot of PR. But I don’t think that Justin Bieber for example would be combined with my clothes because I don’t think he’s there yet. I’d rather see my clothes on Ollie from Years & Years because he’s trying to push the boundaries in the same way.



Right now we’re living in a time of gender fluidity, where do you see this topic in the future?

That’s exactly what I want to work with. Right now everything’s very fluid and I think you will come to a point where you really want to seperate those two again, where you want the girls to be more feminine and the boys to be more masculine. That’s why even though my stuff can contain feminine aspects you still need that kind of masculine forms and sculptural pieces to really embrace the masculine. But I still think you have that certain part where you can take elements from both genders and mix it up but you still have to divide it so that you can see that it’s a jacket for men and a jacket for unisex and a jacket for a girl.

So this collection is you Bacherlor’s collection. Are you going to take the Master’s as well?

I’m also going to take the master’s and hopefully things will go right and after that I will take off by myself.

Thanks for the nice talk Nikolaj!

Thank you!



A lesson about failure and success

By Monday, October 17, 2016 0 No tags Permalink 0

(c) Kemara Pol

Did you ever think about what it means to be successful? What does it take to call yourself successful and what role does failure play in your way to success?

Whether you’re on a crossing point – like me – or just thinking about an idea to realize the following discussion about entrepreneurship might be just the right think piece to take your plans to the next level. Especially if you’re a risk taker and are fond of daring decisions.

Spoiler alert: The biggest lesson I personally got out of this discussion was the following quote “Faliure and success are not opposites. They’re part of the same travels.” As easy as it sounds as hard it can sometimes feel to actually experience failure first-hand.

But the thought of failure just being one part of success and not seeing both things necessarily as opposites makes it a lot easier to own up to your mishaps. Anyway I hope the following discussion will help you as much as it helped me, broadens your horizon and will inspire you to shape your idea of what you want to do a little bit more precisely.


Let me know what you think about the discussion. Did you ever turn an idea that you had into a business? What were the challenges you’ve faced along the way? Say it like you mean it and let me know in the comments below!


When Gigi Hadid gave me a hug

By Sunday, September 18, 2016 0 No tags Permalink 0

Gigi Hadid x Tommy Hilfiger at Bread & Butter

Hey guys! Hope you’re doing well and enjoyed the summer time. Since fall is here, it’s time to set some new goals and one of it is definitely to update the blog on the weekends. At least I’ll try my best.

One very special encounter that I want to talk to you about is how I met Gigi Hadid. I already posted a picture on instagram and you can check it out below.

Gigi Hadid at Bread & Butter

When her collection was set to be launched at a fashion fair called Bread & Butter, Gigi herself showed up for this festive event. To be honest the organisation was a little bit confusing. The host seemed to be kinda overwhelmed by the whole situation and was slightly awkward. Anyway, eventually Gigi showed up and answered all interview questions that she was being asked in a super professional manner and later on took some selfies with bloggers, journalists and influencers including me. Yay!


The day I met you 😍 @gigihadid #gigihadid #tommyxgigi

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How’s Gigi Hadid like in person?

Our encounter wasn’t too long to be honest, but all I can say judging by our meeting is that she’s a very friendly person. She gave me her hand and introduced herself with “Hi! I’m Gigi! Nice to meet you!” She hugged her arm around me while we took some pics and then said goodbye and thanked me for showing up. I was really surprised by how humble and genuine she was. Not that I had any preconceptions but it was just very nice to see somebody so accomplished to be so relatable and friendly.

So if you want to know more about the collection, just go ahead and watch the video below where Tommy Hilfiger and Gigi explain how this special collaboration came to life!

What do you think of the Tommy x Gigi collaboration? Sound off in the comments below!

How’s Britney doing today?

By Friday, August 26, 2016 0 No tags Permalink 0

A couple of days ago I shared my obsession with Britbrit’s baby sister Jamie Lynn Spears and her documentary “When The Light’s Go Out”. If you’ve missed this post you can go check it out here and watch the movie. But thinking about Jamie Lynn Spears brought me back to Britney today.

James Cordon’s Carpool Karaoke

Did you guys know that Britney paid a visit to James Cordon’s Carpool Karaoke? To be honest I’m not a huge fan of James Cordon, since he makes a very self-involved impression, but obviously we all love Britney, duh! Unfortunately you can’t really hear her sing since Cordon’s voice is overshadowing Britbrit’s tiny baby voice for most of the time, but it’s worth checking it out anyway.



How’s she really doing these days?

It’s hard to tell how somebody’s really doing judging by interviews. With a normal person you’d probably be able to draw some information form a conversation but it’s obvious that Britney who grew up in the lime light is a total professional when it comes to sharing information about herself. Nevertheless we’re all routing for her and her success.



Britney Spears documentary “Workin’ it” from 2014

If you’re as obsessed as I am with Britney I know that that wasn’t enough for you. So to feed you appetite go watch this 2014 Britney documentary that sums up her tumultuous life story pretty well. So go and fresh up your memory! We almost all forgot about Jason Alexander her high school sweetheart who she married in Las Vegas, didn’t we?

What’s more you’ll get the proof that Justin Timerlake was a douche bag even back in the N’Sync days and you can listen to random people talking details about Britney’s life wich is kinda relaxing too yet uncanny if you think too much about it, but let’s just don’t.


What is it like to be Britney’s baby sister?

By Monday, August 22, 2016 0 No tags Permalink 0

In my freetime which has become slightly narrow by now I love to watch random youtube videos. And this documentary about Britney Spears’ baby sister was especially intriguing. I mean have you ever thought about how life must be for Jamie Lynn Spears? That girl went through a lot. Besides the fact that she’s the baby sister of the world’s biggest mega star, she was an upcoming star herself when she was a teen, until she got pregnant at age 16. All of a sudden she literally disapeared and went on living quietly as a mother. But now she’s coming back, telling the whole world her side of the story in her new documentary “When the lights go out”. Watch this!


By Monday, February 29, 2016 1 No tags Permalink 0

Remember back in March 2015, almost one year ago, I wrote this article on James Bay shortly after I discovered his music by incident. I named the article “Will James Bay be the biggest shooting star in music this year?“. And even to this day I think I was right with my forecast, although this year’s Grammy for best new artist went to pop star and songwriter Meghan Trainor.

When it comes to awards I guess you still need to remind yourself that it’s just a decision based on a certain group of people with a specific taste. Meghan Trainor is also undoubtably one of the biggest break out stars of last year with amazing pop music writing skills and a good voice, but having said that to me there’s just no comparison to the greatness of what James Bay is capable of musically and technically. To me his songs are way more captivating, emotional and relatable. Also I read in a lot of blogs and youtoube comments that the majority of people were rooting for Tori Kelly, also an up and coming musician who first found fame on season 9 of American Idol. Did you see her and James Bay’s Grammy performance? I’m gonna post it below so you can watch it if you haven’t seen it yet.

This link probably won’t be online for too long so be quick and watch the performance starting at minute 02:00!



So what do you think of it? Tori Kelly is a beautiful and talented girl and I admire her drive and compassion, because it’s definitely not easy to be cut at a stage of a competition show just before you enter the group of finalists on American Idol and not be defeated and continue trying to fight for your career in music and as a singer, but I gotta be honest with you guys to me she just can’t compete with James Bay and at the end of the performance I as a watcher was left with the feeling of a screaming battle rather than a singing duett. Anyway, I get that the grammy people wanted to create an iconic and unique moment in music history, but all I’m saying is that I think he would have sounded better if he just were alone, that’s all.

Today I stumbled accross this great feature of James Bay including an interesting and informative interview with the British singer. Eventhough we already know he didn’t win the best new artist Grammy, it’s still worth watching!



By Tuesday, February 16, 2016 0 No tags Permalink 0

Slaayyy TayTay slayy!! That’s the first thing that came to my mind after watching her acceptance speech. I’m sure you’ve read it on the news that Kanye West called Taylor Swift a “Bitch” in his new song “Famous”. Well seems like Kanye should have picked another battle since Taylor is one fierce and unapologetic pop star who knows how to get back at the rapper.

While accepting her second “Album of the Year” Grammy in a row Taylor seized the moment to share some empowering thoughts with the world.

Without mentioning Kanye West’s name she stated the following “And as the first woman to win Album of the Year at the Grammys twice, I want to say to the young woman out there, there are going to be people along the way who try to undercut your success or take credit for your accomplishments or your fame. But if you just focus on the work and you don’t let those people sidetrack you, someday when you get where you’re going, you will look around and you will know it was you and the people who love you who put you there, and that will be the greatest feeling in the world.”

So, I guess it’s your turn now Kanye! What’s good? What’s he gonna do next? I’ll be following the story for you! Watch Taylor’s whole acceptance speech below and let me know what you think! Are you team TayTay or team Kanye?

Gif via here