A lesson about failure and success

By Monday, October 17, 2016 0 No tags Permalink 0

(c) Kemara Pol

Did you ever think about what it means to be successful? What does it take to call yourself successful and what role does failure play in your way to success?

Whether you’re on a crossing point – like me – or just thinking about an idea to realize the following discussion about entrepreneurship might be just the right think piece to take your plans to the next level. Especially if you’re a risk taker and are fond of daring decisions.

Spoiler alert: The biggest lesson I personally got out of this discussion was the following quote “Faliure and success are not opposites. They’re part of the same travels.” As easy as it sounds as hard it can sometimes feel to actually experience failure first-hand.

But the thought of failure just being one part of success and not seeing both things necessarily as opposites makes it a lot easier to own up to your mishaps. Anyway I hope the following discussion will help you as much as it helped me, broadens your horizon and will inspire you to shape your idea of what you want to do a little bit more precisely.


Let me know what you think about the discussion. Did you ever turn an idea that you had into a business? What were the challenges you’ve faced along the way? Say it like you mean it and let me know in the comments below!


When Gigi Hadid gave me a hug

By Sunday, September 18, 2016 0 No tags Permalink 0

Gigi Hadid x Tommy Hilfiger at Bread & Butter

Hey guys! Hope you’re doing well and enjoyed the summer time. Since fall is here, it’s time to set some new goals and one of it is definitely to update the blog on the weekends. At least I’ll try my best.

One very special encounter that I want to talk to you about is how I met Gigi Hadid. I already posted a picture on instagram and you can check it out below.

Gigi Hadid at Bread & Butter

When her collection was set to be launched at a fashion fair called Bread & Butter, Gigi herself showed up for this festive event. To be honest the organisation was a little bit confusing. The host seemed to be kinda overwhelmed by the whole situation and was slightly awkward. Anyway, eventually Gigi showed up and answered all interview questions that she was being asked in a super professional manner and later on took some selfies with bloggers, journalists and influencers including me. Yay!


The day I met you 😍 @gigihadid #gigihadid #tommyxgigi

Ein von yokemara (@yokemara) gepostetes Foto am

How’s Gigi Hadid like in person?

Our encounter wasn’t too long to be honest, but all I can say judging by our meeting is that she’s a very friendly person. She gave me her hand and introduced herself with “Hi! I’m Gigi! Nice to meet you!” She hugged her arm around me while we took some pics and then said goodbye and thanked me for showing up. I was really surprised by how humble and genuine she was. Not that I had any preconceptions but it was just very nice to see somebody so accomplished to be so relatable and friendly.

So if you want to know more about the collection, just go ahead and watch the video below where Tommy Hilfiger and Gigi explain how this special collaboration came to life!

What do you think of the Tommy x Gigi collaboration? Sound off in the comments below!

How’s Britney doing today?

By Friday, August 26, 2016 0 No tags Permalink 0

A couple of days ago I shared my obsession with Britbrit’s baby sister Jamie Lynn Spears and her documentary “When The Light’s Go Out”. If you’ve missed this post you can go check it out here and watch the movie. But thinking about Jamie Lynn Spears brought me back to Britney today.

James Cordon’s Carpool Karaoke

Did you guys know that Britney paid a visit to James Cordon’s Carpool Karaoke? To be honest I’m not a huge fan of James Cordon, since he makes a very self-involved impression, but obviously we all love Britney, duh! Unfortunately you can’t really hear her sing since Cordon’s voice is overshadowing Britbrit’s tiny baby voice for most of the time, but it’s worth checking it out anyway.



How’s she really doing these days?

It’s hard to tell how somebody’s really doing judging by interviews. With a normal person you’d probably be able to draw some information form a conversation but it’s obvious that Britney who grew up in the lime light is a total professional when it comes to sharing information about herself. Nevertheless we’re all routing for her and her success.



Britney Spears documentary “Workin’ it” from 2014

If you’re as obsessed as I am with Britney I know that that wasn’t enough for you. So to feed you appetite go watch this 2014 Britney documentary that sums up her tumultuous life story pretty well. So go and fresh up your memory! We almost all forgot about Jason Alexander her high school sweetheart who she married in Las Vegas, didn’t we?

What’s more you’ll get the proof that Justin Timerlake was a douche bag even back in the N’Sync days and you can listen to random people talking details about Britney’s life wich is kinda relaxing too yet uncanny if you think too much about it, but let’s just don’t.


What is it like to be Britney’s baby sister?

By Monday, August 22, 2016 0 No tags Permalink 0

In my freetime which has become slightly narrow by now I love to watch random youtube videos. And this documentary about Britney Spears’ baby sister was especially intriguing. I mean have you ever thought about how life must be for Jamie Lynn Spears? That girl went through a lot. Besides the fact that she’s the baby sister of the world’s biggest mega star, she was an upcoming star herself when she was a teen, until she got pregnant at age 16. All of a sudden she literally disapeared and went on living quietly as a mother. But now she’s coming back, telling the whole world her side of the story in her new documentary “When the lights go out”. Watch this!


By Monday, February 29, 2016 1 No tags Permalink 0

Remember back in March 2015, almost one year ago, I wrote this article on James Bay shortly after I discovered his music by incident. I named the article “Will James Bay be the biggest shooting star in music this year?“. And even to this day I think I was right with my forecast, although this year’s Grammy for best new artist went to pop star and songwriter Meghan Trainor.

When it comes to awards I guess you still need to remind yourself that it’s just a decision based on a certain group of people with a specific taste. Meghan Trainor is also undoubtably one of the biggest break out stars of last year with amazing pop music writing skills and a good voice, but having said that to me there’s just no comparison to the greatness of what James Bay is capable of musically and technically. To me his songs are way more captivating, emotional and relatable. Also I read in a lot of blogs and youtoube comments that the majority of people were rooting for Tori Kelly, also an up and coming musician who first found fame on season 9 of American Idol. Did you see her and James Bay’s Grammy performance? I’m gonna post it below so you can watch it if you haven’t seen it yet.

This link probably won’t be online for too long so be quick and watch the performance starting at minute 02:00!



So what do you think of it? Tori Kelly is a beautiful and talented girl and I admire her drive and compassion, because it’s definitely not easy to be cut at a stage of a competition show just before you enter the group of finalists on American Idol and not be defeated and continue trying to fight for your career in music and as a singer, but I gotta be honest with you guys to me she just can’t compete with James Bay and at the end of the performance I as a watcher was left with the feeling of a screaming battle rather than a singing duett. Anyway, I get that the grammy people wanted to create an iconic and unique moment in music history, but all I’m saying is that I think he would have sounded better if he just were alone, that’s all.

Today I stumbled accross this great feature of James Bay including an interesting and informative interview with the British singer. Eventhough we already know he didn’t win the best new artist Grammy, it’s still worth watching!



By Tuesday, February 16, 2016 0 No tags Permalink 0

Slaayyy TayTay slayy!! That’s the first thing that came to my mind after watching her acceptance speech. I’m sure you’ve read it on the news that Kanye West called Taylor Swift a “Bitch” in his new song “Famous”. Well seems like Kanye should have picked another battle since Taylor is one fierce and unapologetic pop star who knows how to get back at the rapper.

While accepting her second “Album of the Year” Grammy in a row Taylor seized the moment to share some empowering thoughts with the world.

Without mentioning Kanye West’s name she stated the following “And as the first woman to win Album of the Year at the Grammys twice, I want to say to the young woman out there, there are going to be people along the way who try to undercut your success or take credit for your accomplishments or your fame. But if you just focus on the work and you don’t let those people sidetrack you, someday when you get where you’re going, you will look around and you will know it was you and the people who love you who put you there, and that will be the greatest feeling in the world.”

So, I guess it’s your turn now Kanye! What’s good? What’s he gonna do next? I’ll be following the story for you! Watch Taylor’s whole acceptance speech below and let me know what you think! Are you team TayTay or team Kanye?

Gif via here


By Monday, February 8, 2016 0 No tags Permalink 0

If you’re Beyoncé fan I’m sure you know that she’s been a member of the girl group Destiny’s Child. Through the years there have been some changes in the group and eventually they ended up being a trio, before Beyoncé went on to conquer the music industry by herself. Farrah Franklin used to be a member of the group for six months and a youtuber named djvlad offered her a platform to tell her version of the story and set the record straight.

In this case I’m not taking any side for nobody, but what I will say that if it was true that Beyoncé and her father stepped on other people in order to push Beyoncés career, I wouldn’t be surprised. I assume that you have to be a cut-throat kinda person to be able to get to the position where she’s now and most importantly to maintain in that status.

Anyway, here’s the interview with Farrah Franklin. Whatch it and share your opinion with me in the comments section!

Gif via here


By Monday, January 18, 2016 0 No tags Permalink 0

So the big question to me after somebody won America’s Next Top Model is: What’s next to come for them? Where will they take their career? Last Top Model’s winner from cycle 22 happened to be Nyle DiMarco and as you might know he’s been the show’s first deaf contestant. On his instagram account I saw that his spread with Nylon Magazine just came out recently, which was part of the winner’s prize.



A couple of days ago this campaign that features Nyle advertising a yet unknown sports brand called “GripBell” came out. Take a look!



I guess it’s not easy to have a real career in fashion with a background from America’s Next Topmodel, but there are a few examples who are having a successful modeling career. For example Leila Goldkuhl from cycle 19 who just recently landed a campaign with Givenchy. Yeah, that’s a pretty big deal. Take a look!


Anyway, with the right attitude and most importantly a passion and talent for modeling you obviously can go very far. And as far as Nyle’s career is concerned it’s still unsure what he’ll make out of the winning title but I wish him all the best and I’ll be following his career for you guys. That’s all!


By Sunday, January 17, 2016 0 No tags Permalink 0

Today we’re talking about online reputation and strategies on how you can improve your digital mirror. As it goes for real life situations companies and people of public interest have to be aware of their brand and what values the public opinion associates them with. And based on that it can improve or harm your business in a big way. Since Social Media’s takeover terms like shitstorm, virality, likes, reaches, content marketing, advertorials, sponsored posts and facebook algorithm are things some of us should be dealing with on the daily basis, but many companies struggle to juggle all that on top of their everyday business tasks. And that’s exactly the moment where my friend Iwona Laub sees her chance to get involved. And Iwona is not just the next best person who randomly promises to elevate your online reputation, there’s so much more to her. Let’s break it down!

Born to solve problems

Iwona never shyed away from solving a problem. If I had to discribe her digital branding advising company iwonalaub.at in three words it would be business, boldness and badassery. So why is that? Because Iwona Laub has always been a big thinker who never let herself be limited by others and was always eager to combine her ideas with her strong business sence. Iwona Laub is one of the boldest people I came accross. With her internalized unapologetic attitude she’s got the talent to win people over. And on top of all that comes her badassery and I’m telling you that Iwona’s my kinda friend because she says it like she means it, straight no chaser!

So not long ago I sat down with Iwona Laub to ask her some questions on about how she’s decided to enter the online communication and branding bizz!

Let’s get right into it, you’re about to start your own business as a self employed digital brand advisor. For people who have no idea about what that is, can you explain your new profession and who do you advise?

Basically I am helping companies and start-ups to improve their online repuation, meaning, not only do I help them to improve their Social Media apparences and  its content, I also advise them when the shit hit the fan. I establish a crisis plan and various methods on how to deal with bad comments. On the other hand I am also helping them to connect with social influencers.

How did you even come up with the idea to go into that direction businesswise? What’s your professional background?

I have been working in Social Media for a while and then I have been writing for a newspaper. In this time I was only the observer of what was happening. In my maternity leave I decided to go back to my roots and be creative again. I came to the conclusion that I cannot be the observer, because I’m a creator. I want to be part of a creative process and it’s important to me to help people changing the way they see their own brand.

As you mentioned before one of your services that you offer is helping companies, bloggers and brands to deal with shitstorms. How would you define this term and what kind of strategies are there to work against that dynamic?

This service is to be understood as an acute and urgent service. Sometimes companies are not very well when it comes to dealing with negative sentiment. The strategies are different and cannot be explained in a few words. It really depends on the company, the brand, the branch they are in and also on the people working for the company. There are a lot of things to be considered before deciding what to do. Usually this needs to be done pretty fast, because in times of Social Media the customer and user is used to get a fast response to everything. This is a challenge, but it is what I consider myself to be good at.

Is there a way to avoid shitstorms in the first place?

No. I mean, of course there are things to avoid, but nevertheless it can happen to anyone. Ther is only risk minimization, but not an avoidance strategy.

If you think about it, what is it about that field that interests you the most? What is it that you’re really passionate about when it comes to communication brands and digital reputation?

I really love to solve problems. I think of myself as a “fixer”. I want to be someone who people call to fix things when they are about to get broken. The most interesting thing is to see how incapable of acting people become when they don’t know what to do. They have to make decisions and I help them to make those decisions.

Do you have any advice for upcoming bloggers hwo to enter this oversaturated market and you know how to develop a strategie that makes you get noticed in a positive way?

I think the most important thing to consider before starting a blog is not how to become famous or important. It’s about passion and to me it comes down to two important questions: What do you love and why should people care about what you have to say? If you ahve the feeling that your topic is relevant – no matter what it is – then you’re good to go. Ther is no strategy, you have to find your own path. That’s why I also help people with blogs and try to find a way that suits for sharing their unique content – whether it is a politician, a journalist or a blogger.

Why do you think it is important that companies and people in general start paying more attention to their online repuation?

Some things go down almost unnoticed and people will forget about certain things. But those who know about it, will always remember it. And they won’t remember that you did something wrong. They will remember what you did to make it okay again, how you were reacting to negativity and how you dealt with stressful situations. So of course a company should have a plan, a strategy and a philosophy behind dealing with reputation – the good or the bad. I consider it as an investment for their future.

So let’s say I got a problem and I’m looking for help. I stumble accross your website iwonalaub.at and see that your services include exactly what I was searching for. What’s the next step?

You can contact me either via e-mail (hello@iwonalaub.at) or you can just call me, my number is also to be found on the website. If it’s urgent, a call is the better way, but I am reading my emails pretty frequently during the day and I can call you back as soon as possible. I am also on Facebook and Twitter, if that’s your preferred way to communicate.

Picture by Tony Gigov