So the cat was let out of the bag. As we all already know by now the french fashion house Balmain is collaborating with H&M. I can’t wait for November 5th when the collection will hit the stores. And to be honest I’m really curious about how the menswear pieces will turn out, since Balmain’s signature look is quite daring, glittery and glamorous, I’m snoopy to see how Olivier Rousteing will fuse the DNA of the fashion house with the swedish clothing manufacturer and turn it into wearable menswear. Anyway, so now that we’re in the know about H&M’s latest fashionable liaison, let us take a look behind the french couture house of Balmain and its creative director Olivier Rousteing.
Balmain through the looking glass
The traditional parisian fashion brand was founded in 1945 by Pierre Balmain. The label quickly became popular among the french high society and the international aristocrats were fascinated by the new despicable luxury. Balmain had a reputation as a couturier of uncompromising standards and that he was bringing the glamour back. His feminine, yet ultra-modern strong shapes were trademarks. Today the brand established as a mix between future and tradition, transforming classic items with contemporary street fashion. Balmain’s current Creative Director is the 29 year old Olivier Rousteing who not only won over the fashion world, but the whole entertainment industry by storm.
Creative director turned popstar
The jet setter is a super creative person and it’s not only clothes that are his outlets. He’s the most followed french designer on instagram, he’s the perfect brand ambassador rejuvenating the traditional fashion house, and he has turned from fashion director into a real pop star. And he’s still under 30! The soical media king constantly visualizes things in pop culture and from the streets and turns them into pieces of his collection whether he’s daydreaming at a stop light or sitting in a cafe scrolling through his instagram feed. Fashion is a medium that can transform people and allow them to express how they are feeling and who they are. I feel really inspired by his very approachable and down to earth personality.
Watch this very refreshing interview with the freespirited designer. Hit it!
What are your thoughts about H&M’s new collaboration with Balmain? And what’s your opinion on Olivier Rousteing? Let me know and leave me a comment below!