First things first: Shout out to my buddy Matt for inspiring me to tell you guys the story I’m going to tell you now! Today I’m taking all of you to the place where the magic happens, precisely to a set of a photoshoot. How do you organize a photoshoot and where do even you begin? Where do the models come from and how does the styling, the make up and the photography come all together as one, hopefully amazing result? Let’s do some investigation!
1. Everything starts with the idea
As always, you’ve got to have an idea about where you want to go. So you’ve got to come up with a specific idea, that you develop into a concept. You’ll need a photographer who you can trust is doing the job well (this time we had the pleasure of working with the amazing Esther Vörösmarty), as well as a make-up and hair artist (shoutout to Nicole Jaritz and Sophie Chudzikowski), a stylist (holla, Barbara Zach) who puts together all the outfits and in the ideal case some of them have an assistent, who helps them out with everything that just comes up.
2. Getting started
When you’re done with your concept you can contact so called showrooms. These showrooms are very important for fashion photoshoots because they provide all the newest fancy clothes that you might want to use. In order to collaborate with them and their brand, you will contact them via e-mail and let them know what you want to use and when you need the clothes. The showrooms and their agencies are spread all over the world so there’s acutally a lot of spadework that goes into producing a photoshoot in advance so that you have something to work with on the day of the shoot.
3. We need a model, holla!
So you have your concept, ordered some fancy shmancy designer stuff, but don’t have a model yet. So the next thing is to find a model that fits into your concept and into the clothes. That is very important! There are many theories out there, why the so called sample pieces of the collections are so tiny, but let’s not dig too deep into this (for now) because that would lead to a whole different discussion. Anyway, for choosing a model, the most common and professional way is to go to some modeling agency’s website and see who you can picture wearing the clothes or generally spoken is able to bring your concept to live.
4. Together we can create magic!
So you’ve got your team, consisting of a photographer, a hair and make-up artist, a stylist and a model and some clothes that he or she can wear for the shoot. Congrats, you’re doing good so far! Now you need to scout the perfect location where you want the shoot to take place. Also here, timing is everything and it has to be scheduled for a day where everybody has time, which can be kind of a challenge sometimes.
5. Happy shooting day!
So today’s the day and you’re good to go and ready to werq! You just pray that everything’s going the way you want it to go or you intervene a lot and see how everybody’s working together. Hopefully all the parcels from the showrooms will arrive on point or if you don’t have them delivered you need to pick them up anyway and have a look if everything’s here. The photographer prepares all the lamps and lights and adjusts everything so that we can get started. The stylist makes sure all the outfits as they were planned are shot and tugs everything into the right places while shooting. But before that the makeup and hairstylist make sure they transform the model into that character that was created in the concept.
6. That’s a wrap everybody!
Yeah, we’re done! And don’t forget to smile for the group shot!
Production & Concept & Styling: Barbara Zach
Photographer: Esther Vörösmarty
Making of photography: Kemara Pol
Makeup Artist: Nicole Jaritz
Hair Artist: Sophie Chudzikowski