According to the official Berlin Fashion Week website, VECTOR is a German brand that’s based in Berlin. To be honest, I’ve never heard of this label before, but I have to admit I love everything about them, except one thing! But before we dig into that let me tell you something about the history of the label.
Background information about VEKTOR
VECTOR – that’s the Berlin designer duo Kristina Puljan and Martin Eichler, who moved from Hamburg and Freiburg to study at the ESMOD Berlin and met there. Martin Eichler founded his womenswear label hectorhector, where he aimed to connect urban street style and high fashion with the Berlin Zeitgeist. Kristina Puljan specialized in 2011 with her label Volim on quality pants, with a special attention to leather.
The two united forces and from Volim and hectorhector a new label VEKTOR was born. VECTOR offers men’s, women’s and unisex styles and offers a very “urban” and modern look. The label provides sporty elegance, modern styles and quality basics.
Vektor Spring Summer 2016
I must say I loved this collection, especially the fact that they mostly combined denim with white structured fabrics, that elevates the collection to a fresh, modern and youthful look. It also kinda gives me a throwback to Britney’s and Justin’s all denim look from the early 2000’s but just translated into now and loosen up a bit with some light, flowy white fabrics. Particulary striking is also the hairstyle of the female models, which kinda reminded me of Anne Sofie Madsen from fall/winter 2012 and that they decided to round up the look with like white Converse looking chucks! So effortless and chic! Oh and my only tiny critisizm is that their website is down at the moment! I was just about to find out more about the label and then I had to learn that their website is under construction. Anyway guys, let’s end this on a positive note with some of my outfit highlights.
I’ve added the whole video for the show at the very bottom! Take a look and let me know what y’all think of the designs for the next summer! Also I have to say, I loved the cast of the models. They’ve been among the few designers at Berlin Fashion Week who emphasised a diverse cast of models instead of an all white skin group of models! See for yourselves!
Watch the whole show here and stay tuned for exclusive Backstage material before the show!