Not another article about authenticity amongst bloggers

By Friday, November 17, 2017 0 No tags Permalink 0

… Am I right? Just the other day I had a conversation about bloggers and authenticity and you know what I think of it? Well I don’t think of it really much because I don’t care. And the reason I’m writing this article right now is just for you guys and to state my opinion that I find bloggers who claim to be authentic almost as annoying as bloggers who want share their alleged perfect life on instagram. So why is that and why does that sound so bitter?

Let me explain. Eventually I don’t find it wrong to talk about authenticity but what really bothers me is when bloggers who claim to be “super authentic” and “honest” are acutally as fake as bloggers who are living the picture perfect life on instagram. Because if the word authenticity is only being used to create some kind of (fake) relatability with their readers in order to make more money we’ve got a serious problem. Are you still following what I’m saying? Let me give you a classic example: Models who pose with burgers pretending to eat them just for the picture just to show off how normal their eating habits are. Their intention is to appear some kind of relatable and down to earth but this acutally will have the exact opposite effect on their followers. People won’t think of these models as normal people eating burgers, they will admire them even more for being able to “eat burgers” while managing to maintain skinny. Get what I’m saying?

And it’s the same with bloggers who are just trying so hard establishing their fake authenticity while continuing living this #bloggergoals life while being “so authentic and down to earth”. So what can we take away from that situation? Just stop caring so much about your image and pretend doing something or acting like somebody you’re actually not. How fucked up is this “oh-wow-look-at-me-I’m-being-so-authentic-but-acutually-this-is-all-staged-anyway” mentality? This doesn’t serve anybody in any way. Instead of bragging about your fake authenticity people could just let it go and acutally just be themselves instead of saying so and not acting on it.

Why is this fake authenticity so dangerous?

If we continue allowing liars to be admired and praised on social media, then we will distroy younger people’s selfesteem since not all of them are able to identify this pretentiousness as such. We need more education on the usage, the danger and the longterm consequences of using social media and find new ways of using it so that people actually benefit from it. People who have a voice – and 200k on instagram is a very loud voice btw – have a responsibility to use it for something good. Continue taking naked selfies, create inspiring outfit posts, but also make sure to stand up for something bigger that yourself. People need to get over themselves and finally contibute something to make this a better place.

Social media should provide a space where people can learn from each other, truely inspire rather than just enable fake self-promotion!

What’s your thought on that matter? Sound off in the comments below!


By Tuesday, July 25, 2017 0 No tags Permalink 1

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Why do we blog? Why are blogs important and how did blogs change over the years?

Before I created my own blog I always used to admire people who shared their opinions with their audience. I remember how impressed I was with people who had a point of view, were critical and just blogged about it. On the other hand there were all these fashion bloggers who were travelling all over the world critiquing the newest collection of famous designers. I found it to be super interesting to read their view on the latest trends. It was a refreshing alternative to all the established magazines.

And over the years the market has changed a lot. Gone are the days where popular bloggers used to be critical, reflected over certain issues and had an authentic voice. The more you live up to society’s expectations of beauty the higher are the chances you’ll get an endorsement deal, products and travels. And yes there are exceptions and I don’t want to throw everybody under the bus. And no that’s no bashing, it’s just how the business has developed over the years.

Content is not king anymore it’s numbers like followership and likes that set the new rules for the game. And that’s the exact reason why I stopped blogging. I was intimidated, I became insecure since I don’t have a huge followership I falsely thought my opinion wasn’t worthy enough. I had the feeling I couldn’t live up to that 20k instagram lifestyle and thought that’s obviously what people want because these people don’t have a followership for nothing.

But then I changed my mind and here’s why.

If you really think about it, you’ll realize that the biggest factor many companies rely on bloggers and influencers these days is their range. And range is something totally different than expertise. Just because somebody is a popular internet personality doesn’t automatically make them an expert in anything other than gaining range and optimize their blog for trending key words. And that’s exactly why I’m planning on blogging more again. I do have an opinion on many things. And just because there are bloggers out there who have a range that’s 20 times bigger than mine, doesn’t make my content less valid or less important. Defining yourself through numbers whether you’ve got a huge or small followership is just wrong in my eyes.

To be honest it’s not easy to not be affected by everything that’s going on in the blogger scene, but at the end of the day it’s important to stick up to what you stand for and what you think is right. This is also an open call to other bloggers who used to hide under a rock like me. Let’s talk about it, let’s talk about insecurities, the feeling of being shunned and less important.

Making decisions based on other people’s actions isn’t aways the best way to go. I guess to me it’s important to stick with your core values and continue your work no matter what. And at the end of the day I still see my mission to talk about how we view gender in a society and how we can shift the prejudiced narrative as being very necessary in this day and age. One other topic that’s dear to my heart is how we can expand the definition of beauty. And not to forget my passion for pop culture. That’s what yokemara is about and I hope you all continue supporting me on this journey like you did since 2014!

Do you have a blog? Since when do you read blogs? What are you looking forward to read in a blog?

A lesson about failure and success

By Monday, October 17, 2016 0 No tags Permalink 0

(c) Kemara Pol

Did you ever think about what it means to be successful? What does it take to call yourself successful and what role does failure play in your way to success?

Whether you’re on a crossing point – like me – or just thinking about an idea to realize the following discussion about entrepreneurship might be just the right think piece to take your plans to the next level. Especially if you’re a risk taker and are fond of daring decisions.

Spoiler alert: The biggest lesson I personally got out of this discussion was the following quote “Faliure and success are not opposites. They’re part of the same travels.” As easy as it sounds as hard it can sometimes feel to actually experience failure first-hand.

But the thought of failure just being one part of success and not seeing both things necessarily as opposites makes it a lot easier to own up to your mishaps. Anyway I hope the following discussion will help you as much as it helped me, broadens your horizon and will inspire you to shape your idea of what you want to do a little bit more precisely.


Let me know what you think about the discussion. Did you ever turn an idea that you had into a business? What were the challenges you’ve faced along the way? Say it like you mean it and let me know in the comments below!



By Sunday, January 17, 2016 0 No tags Permalink 0

Today we’re talking about online reputation and strategies on how you can improve your digital mirror. As it goes for real life situations companies and people of public interest have to be aware of their brand and what values the public opinion associates them with. And based on that it can improve or harm your business in a big way. Since Social Media’s takeover terms like shitstorm, virality, likes, reaches, content marketing, advertorials, sponsored posts and facebook algorithm are things some of us should be dealing with on the daily basis, but many companies struggle to juggle all that on top of their everyday business tasks. And that’s exactly the moment where my friend Iwona Laub sees her chance to get involved. And Iwona is not just the next best person who randomly promises to elevate your online reputation, there’s so much more to her. Let’s break it down!

Born to solve problems

Iwona never shyed away from solving a problem. If I had to discribe her digital branding advising company in three words it would be business, boldness and badassery. So why is that? Because Iwona Laub has always been a big thinker who never let herself be limited by others and was always eager to combine her ideas with her strong business sence. Iwona Laub is one of the boldest people I came accross. With her internalized unapologetic attitude she’s got the talent to win people over. And on top of all that comes her badassery and I’m telling you that Iwona’s my kinda friend because she says it like she means it, straight no chaser!

So not long ago I sat down with Iwona Laub to ask her some questions on about how she’s decided to enter the online communication and branding bizz!

Let’s get right into it, you’re about to start your own business as a self employed digital brand advisor. For people who have no idea about what that is, can you explain your new profession and who do you advise?

Basically I am helping companies and start-ups to improve their online repuation, meaning, not only do I help them to improve their Social Media apparences and  its content, I also advise them when the shit hit the fan. I establish a crisis plan and various methods on how to deal with bad comments. On the other hand I am also helping them to connect with social influencers.

How did you even come up with the idea to go into that direction businesswise? What’s your professional background?

I have been working in Social Media for a while and then I have been writing for a newspaper. In this time I was only the observer of what was happening. In my maternity leave I decided to go back to my roots and be creative again. I came to the conclusion that I cannot be the observer, because I’m a creator. I want to be part of a creative process and it’s important to me to help people changing the way they see their own brand.

As you mentioned before one of your services that you offer is helping companies, bloggers and brands to deal with shitstorms. How would you define this term and what kind of strategies are there to work against that dynamic?

This service is to be understood as an acute and urgent service. Sometimes companies are not very well when it comes to dealing with negative sentiment. The strategies are different and cannot be explained in a few words. It really depends on the company, the brand, the branch they are in and also on the people working for the company. There are a lot of things to be considered before deciding what to do. Usually this needs to be done pretty fast, because in times of Social Media the customer and user is used to get a fast response to everything. This is a challenge, but it is what I consider myself to be good at.

Is there a way to avoid shitstorms in the first place?

No. I mean, of course there are things to avoid, but nevertheless it can happen to anyone. Ther is only risk minimization, but not an avoidance strategy.

If you think about it, what is it about that field that interests you the most? What is it that you’re really passionate about when it comes to communication brands and digital reputation?

I really love to solve problems. I think of myself as a “fixer”. I want to be someone who people call to fix things when they are about to get broken. The most interesting thing is to see how incapable of acting people become when they don’t know what to do. They have to make decisions and I help them to make those decisions.

Do you have any advice for upcoming bloggers hwo to enter this oversaturated market and you know how to develop a strategie that makes you get noticed in a positive way?

I think the most important thing to consider before starting a blog is not how to become famous or important. It’s about passion and to me it comes down to two important questions: What do you love and why should people care about what you have to say? If you ahve the feeling that your topic is relevant – no matter what it is – then you’re good to go. Ther is no strategy, you have to find your own path. That’s why I also help people with blogs and try to find a way that suits for sharing their unique content – whether it is a politician, a journalist or a blogger.

Why do you think it is important that companies and people in general start paying more attention to their online repuation?

Some things go down almost unnoticed and people will forget about certain things. But those who know about it, will always remember it. And they won’t remember that you did something wrong. They will remember what you did to make it okay again, how you were reacting to negativity and how you dealt with stressful situations. So of course a company should have a plan, a strategy and a philosophy behind dealing with reputation – the good or the bad. I consider it as an investment for their future.

So let’s say I got a problem and I’m looking for help. I stumble accross your website and see that your services include exactly what I was searching for. What’s the next step?

You can contact me either via e-mail ( or you can just call me, my number is also to be found on the website. If it’s urgent, a call is the better way, but I am reading my emails pretty frequently during the day and I can call you back as soon as possible. I am also on Facebook and Twitter, if that’s your preferred way to communicate.

Picture by Tony Gigov


By Thursday, January 7, 2016 0 No tags Permalink 0

Did you all have a good start into 2016? I surely did as I was partying until the early dawn. If you payed attention to your social media outlets in the past days, I’m sure many of you noticed how different some of your friends or followers are dealing with the maidenly New Year. Some of you might have shared your favourite memories of 2015 and reflected over the past year or posted your goals for the new year. I’m convinced that speaking about your aspirations out loud is the first step to realisation.

Having said that as important as it is in my opinion to reflect over things that have happened in your life, there will always be other people who eventually disagree and make fun of those who are determined to make a change in their lives. At the very end of this post I’m going to tell you why even those kind of people are important in your life and how you can deal with behaviour like this in your everyday life.

But firstly I want to share some advices with you that are as well my very own personal aspirational goals for the new year.

  1. Don’t delay things you want to do: It is such a bad habit to delay your tasks that you’ve had in mind starting, continuing or finalizeing. I really need to work on that matter, because there are just so many things that I want to realize. One way to get a step closer in solving this dilemma is to set priorities. I sometimes catch myself feeling a little stressed even just by the thought of writing a to do list, but in the back of my mind I obviously know that this is the way to go. Because having an overview enables you to set priorities form most important to least important. Another reason why delaying stuff sucks is that as far as my experiences go, you’re way more productive when you put an idea into action when it’s still fresh, rather than telling yourself, you’re gonna do it when you’ve got the time. And just in case you really, really don’t have the time to do it immediately, at least take out some seconds and write down the most important keywords for your task, which brings me to my next point …
  2. Consume actively: Do you know the feeling of having survived another exhausting day at work and don’t wanting to do anything anymore but indulging yourself with some random youtube videos for relaxation? Well if you do know that, then you’re my people. And you know what? That has to stop and I’m gonna tell you why. And I’m not saying that you shouldn’t allow yourself to continue watching your beloved youtube content, netflix series or whatever, but I’m challenging you and myself to do the following: get yourself a notebook and write down in keywords just a few words or phrases that inspire you. And what you will do with it in the future is really up to you, but at least you have the most important thoughts of your consumption in one book. I’ve lost count on how many videos I’ve bookmarked in order to watch them later because I thought of them being important or inspirational and I rarely re-watch them, since there’s just too much information coming out every single day that I feel the urge of reading. So from now on my online behaviour will change and no important ideas will go by the board anymore!
  3. Turning a negative into a positive: This one sounds so chiché it almost hurts, but guess what? Have you ever thought about what it really means? I heard Oprah once say “Experiences are either a lesson or a blessing” and either way it’s important! Why? Because it’s essential to give every experience the space in order to grow as a person. I don’t know why but I’m convinced that the most successful people in wichever field they ended up working now have experienced some real lows. And to me it’s not about avoiding those lows since they are inevitable anyway, but what counts is how you deal with them when they happen. And that leads me to one of my favourite words ever: perseverance. Success to me also means overcoming obstacles and to experience a point of view of a negative situation can be a true eye opener and that wider can help you avoiding making the same mistake twice in an even more important situation. Another way how to interprete “Turning a negative into a positive” is to unapologetically go with your strengths even though it might be at first feel strange, intimidating and scary. There might be things about you that make you feel different or make you stand out and you personally percieve them as a negative since it differs from the norm. But guess what, success comprises revolutions. So don’t hold back anymore about things you want to do in life, just because you might be afraid of what other people might think of it. And since this way of thinking is vital to me it lead me to create an own pulletpoint.
  4. Don’t be afraid of being othered: Don’t throw rotten tomatos at me by emphasizing that we as human beings come in all different shapes, sizes, skin colors and personalities. And don’t get it twisted, what we as a society understand as being the norm is a construction. It’s not necessary a natural given thing, but we make it our reality by living up to the standards and expectations that we created and established for ourselves and the people surrounding us. As there is a total lack of media representations that stand for alternatives outside of the values that we consider as being normal, I’m sure that the number of people holding back of what they want to do workwise or on a personal scale is enormously high. And I challenge you and myself to not be afraid of letting peer preasure dowse your aspirations anymore. Standing out might not be a bad thing after all, since being memorable can eventually be really helpful. Give yourself the space to express the way you feel independently from possible critical voices. The days of striving to be everybody’s darling are over!
  5. Authenticity: Well, if you’re reading this and think of it as being nice and all that but you can’t implement these advices  because you lack selfconfidence. One of the most important questions I came accross Janet Mock’s speech regarding self confidence is the following “Who am I to myself?” Who are you to yourself? How do you see yourself? If you ask yourself that question and really be honest with yourself, you’ll get to know yourself a little better. And knowing things always help to achieve more assurness including towards yourself. I honestly believe in the power of creating a self. Nobody but you knows what’s best for yourself.
  6. Listen to your gut feeling: It’s vital to listen to your gut and don’t ignore what it tells you to do. I believe that if the heart and the brain give you two different answers, listen to your gut even if it offers you a third option. I’ve watched many interviews of successful people and they all emphasized how important it was for them and their career that they listened to their feeling inside their gut.
  7. Set yourself goals: People always say having goals in life is super important, you need to have them in your life. But why is the question? Why do we actually need goals in your life? The answer is so simple and I will never forget the moment my good friend told me that story. We need to set goals in our lives in order to be able to make the right decisions to achieve those goals. Setting goals makes it very easy for us to make the right decisions.
  8. Prove people wrong: Let’s face it, life is not only about setting goals, living an authentic life and all that. Yeah, implementing those things in your work scale might affect your career in a positive way but sometimes you just want to give up and start over. Before you do that, take some time off to really think about what it is that you want and then you’ll be able to collect yourself again and think about all those people who laughed at your New Year’s Resolutions and didn’t believe you can do it, think of telling them in your head “I have one thing to say to you, I’m gonna prove you wrong!”

Opening Gif via here


By Thursday, December 31, 2015 0 No tags Permalink 1

Ein von yokemara (@yokemara) gepostetes Foto am


Are you the type of person that is looking back a lot, rather than looking forward? I rarely catch myself reminiscing about the past, except for this special time of the year. It’s the one time I allow myself reflecting over the past year, things that have happened, friends I made and moments I will remeber forever.

The following sumary is a collection of the most successful stories, determined by clicks on the article, facebook reach, likes on facebook, and number of shares. I hope you enjoyed reading my posts as much as it brought joy to me writing them! I want to thank every single one of you who recommended reading Yokemara to your friends and peers. It has been a dream of mine since a very long time to create a space for an open dialogue about things that matter to me or to offer a platform to amazingly talented people and let them tell their side of their personal success story. Creating transparency has always been another force that has driven me to do what I’m doing. Questioning standards and reflecting over habits in order to grow as a person.

Another reason why it makes me really happy that after over one year of more or less constant writing, I felt really comfortable in talking to you guys and sharing my honest opinions with you! Let’s continue our journey together in 2016 and I’ll promise to work even harder to keep you informed and entertained!

Here are your most popular stories of 2015 in no paticular order! Roll it!



✌️on set with @oliver_stummvoll #flashbackfriday

Ein von yokemara (@yokemara) gepostetes Foto am


Versace, Versace, Versace! I’m not surprised you all loved the success story about Austria’s Next Top Model winner Oliver Stummvoll landing a major capaign with the Italian fashion house Versace! Take a look at some exclusive yokemara pictures of Oliver I took read the full article here!




Back in June 2015 I said “As far as Jenner’s concerned, I pretty much thought I’ve said everything I have to say about her in my last article “7 reasons why I think Bruce Jenner could really change the world”, but as it turns out, I think we’re just about to get into it.” And I was right! To read the full article click here!



She’s creative, intelligent and happens to be a successful fashion stylist! To read the full interview with Veronika click here! Thank you for being a part of Yokemara 2015!



ERIKA CAVALLINI @erikacavallini_official #erikacavallini #ss16 #hemmersbachstudio #fashionillustration @dazedfashion @paolomusa

Ein von Isabella H (@isabella_hemmersbachstudio) gepostetes Foto am


Isabella is an immensly talented illustrator with a passion for fashion! I was super glad she jumped on board to share her story! To read the full interview with Isabella click here!



You could say Kathrin was born curious. A german girl, raised in Bavaria eventually moved to Vienna, Austria to persue her master’s degree in communication. After graduation she came to the courageous decision to move to her future husband Matt in Vancouver and she founded her blog the ‘curious pretzel’. To read the full interview click here!




At the intersection of what the modern boys and girls need and what they want their appealing to express, there’s CHACA. Designed by Danish native Chaca her wearable art pieces bridge the gap between gender and individual style with edgy-sexy-cool looks. To read the full interview click here!



Sunday dreaming ✨ – Copenhagen I miss my second home #throwback Thanks @yokemara for the lovely photo 🙏📷 #regram

Ein von Ava Carstens (@ava_carstens) gepostetes Foto am

Was is it really like to work as a fashion consultant? I caught up with Ava Carstens to ask her several questions about her profession! To read the full interview click here!



What is it really like to work as a streetstyle photographer? Stela Alves has a background in journalism and now works as a street photographer at Fashion Weeks like New York, Paris, Copenhagen – just to name a few! Click below to read the full interview! To read the full interview click here!



What’s all that buzz about the Rick Owens menswear show? Is it art or just the modern fairy tale version of “The Emperor’s New Clothes”? Let’s talk about it! To read the full interview click here!



Take a look at my editorial that I produced and photographed exclusively for! A powerful celebration of menswear designer Tina Elisabeth Reiter! To read the full interview click here!



Barbara I Gongini is a person with strong beliefs. Some year’s ago I had the pleasure interviewing her and getting to know her a little bit. You can tell that she unapologetically creates the clothes she wants to with a fantastic mixture of super-high fashion and a touch of street wear. I know, that’s not easy right? To read the full article click here!



To read the full article click here!



Streetchic 🙏🏻 / #upontheblog (Link in Bio)

Ein von Oliver (@zeitgeschmack) gepostetes Foto am

He’s one of the few male fashion bloggers out there, carrying the torch of fashion for the guys and providing us with everyday and special occasion outfits, trends and fashion forecasts so that we’re always in the know about what’s hot and what’s not in the world of menswear. So now it’s time to let Oliver Eigensinn from ZEITGESCHMACK do the talking! To read the full interview click here!



I’m asking the big blogger question! It’s the one question every blogger, aspiring blogger, online editor and writer who’s publishing online content is asking themselves. What makes a blog successful? To read the full article click here!



I’m super proud to introduce you to the very talented painter and movie director Kevin Kopacka! The Berlin based artist just came back from the Cannes Film Festival, so we had a lot to talk about. To read the full interview click here!



Pussy X Christmas collab

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As you know the Life Ball is one of the most glamorours charity events that takes place in Vienna’s city hall in the name of raising awareness of Aids and HIV, but also to make its mark for solidarity, tolerance and diversity. To see the full list click here!



Ein von yokemara (@yokemara) gepostetes Foto am

Do you think that the Red Carpet is sexist? With the Golden Globes awards season is officially upon us! Time to do some investigations. To see the full list click here!

Opening Gif via here







By Wednesday, December 30, 2015 0 No tags Permalink 0

As some of you might have seen on my Instagram account, I’m a huge fan of reminiscing about the past year, making New Year’s Resolutions for 2016 and just in general reflect over things and walk down 2015’s memory lane. In order to sum the year up properly in a classic Yokemara manner, I came up with several categories about things that happened in this year’s pop culture. Roll it!


Comeback of the year

Hello?? To me this one is quite obvious: Welcome back Adele! She came back from nowhere, and surprised us yet again with her writing skills and her unique voice. Even though I have to say I like the song “Hello” and I like Adele, I sometimes catch myself questioning the hype. Don’t get me wrong, I like Adele but we would be living in another world if Amy was still with us. Having said that, the record breaking and cross-generational pop phenomenon Adele still deserves the title “Comeback of the year” in my opinion, because she just slayed this year like nobody else and brought back the singing into pop music, if you know what I mean. To read more about Adele follow the link to this post and you’ll get to watch my favourite interviews with her.

Gif via here


Letdown of the year

Ughh, where do we start? There have just been too many to nail them down to one. One of the biggest disappointments of 2015 was Tyra Banks’ highly anticipated return to daily TV talk in “FABLife” followed by her decision to leave her own show after only two months due to her busy schedule. It wasn’t too long ago, early September to be precise, that I’ve been super excited about the FABlife to finally air on TV. Without Tyra as a host I won’t be watching though. Moving on …

… to the most disappointing movie in 2015: The Hunger Games – Mockinjay Part 2. Guys, I cannot tell you how disappointed I am in this movie. I haven’t read the books but I just disliked a lot about this movie, especially the ending of it. All I want to say is that the last part of this epos just ruined the whole trilogy for me. What a bummer!

Musicwise I hate do admit that but it’s you, Lana del Rey! Her 2015 album “Honeymoon” was released and nobody seemed to care which is probably the worst thing that can happen to an artist. Her new music video “High by the Beach” has a lousy 37 million views. Where are the times when Lana used to be queen? Remember when we were mesmerized by “Born to Die” (which has over 200 million views by the way). Anyway, please don’t let us down in 2016, Lana!


Celeb of the year

In my opinion there’s gonna be three people who inspired me and I was fascinated by. Starting off with the courageous Caitlyn Jenner who’s been criticized and made fun of loads of people back in the days where she used to live as Bruce Jenner, but even to this day this day some people discriminate against Caitlyn. It’s been several years now that I’ve spent doing research about identity building and educating myself about gender spectrum theories since I think it’s very interesting and that our society still has to learn a lot about accepting each other while expressing individuality.

Caitlyn Jenner pushed the dialogue about the way we talk about being trans to the next level. I truely have been fascinated by her story and found it utterly courageous of her wanting to live her true self at this point of her life and at the same time being an advocate of acceptance.

Take a look!

I was shocked when I first found out that cycle 22 of my most favourite TV show of all time “America’s Next Top Model” was coming to an end. Eventhough FABLife was a total flop I’m still routing for Tyra to see what she’ll come up with next. Anyway, in my opinion Nyle DiMarco was a well deserved winner of the last ANTM cycle. He happens to be deaf and crowning Nyle as the last winner of ANTM plays well into the messages that Tyra was always eager to promote. “Expanding the definition of beauty” and “Never take NO as an answer”. I’m definitely gonna be following the story and see where Nyle’s career will go!

There are plenty of daily talkshows out there but there’s only one Wendy Williams and believe me she knows how to tell stories! I’ve been follwing Wendy for year’s now and you can tell that she’s getting more and more comfortable in becoming America’s daytime talk show queen. I think 2015 has been her most successful year so far and I can’t wait to see what stories Wendy is going to tell us in 2016!


Best Non-Scandal of the year

Too many to sum them up in words, so I’d rather let the Gif’s do the talking: Why were Kylie Jenner’s lips such a huge discussion? I mean if we’re already talking about the lips can we please talk about the rest of the face as well? And then we could have a discussion about beauty standards of teenagers as well. Just sayin …


Gif via here

Ughhh remember the time when your timeline was filled with the infamously famous dress?


Gif via here

Why did we all talk about left shark again? And do you blame me if I still think it’s funny?


Gif via here

Remeber when this woman named Rachel Dolezal came on the scene and told everybody that she doesn’t identify as being white? Leave Rachel alone!


Gif via here

Or when Kanye West annouced that he’s gonna be running for president in 2020?


Gif via here


Scandal of the year

After Stephen Collins ruined “7th Heaven” forever and confessed to child molestation in 2014, it was Bill Cosby who caused a lot of headlines in 2015 or shall we sais alleged victims who accused him of sexual assault. The number of alleged victims who speak out publicly seems to grow every mimute as by now there are over 50 women accusing Bill Cosby of sexual assault. For more detailed information follow this link.


Worst Hashtags of the Year

The worst hashtags of the year definitely go out to every hashtag that ends with -porn. I truely dislike all the following hashtags: #skyporn, #foodporn, #shoeporn … I mean what do you mean by that? I don’t even know if these porn hashtags are an invention of 2015 but can we please stop using them in 2016? Since when did people start using something they love, adore or affects them  emotionally with porn?


Movie of the year

I’m still in the “No Star Wars” vakuum, because I still haven’t seen it yet. And I can’t wait until I’m finally going to watch it next week and leave this trap because I can’t take it any longer! And since I haven’t seen Star Wars yet, I don’t dare to speak out about the best movies of the year. Other than that I really didn’t see a lot of movies that really wowed me this year.


Series of the year

Hands down – I think the best series of 2015 is Sense 8 by the Wachowski siblings. If you haven’t seen it, watch it and you won’t regret it! Literally everybody who I have been talking to about that series has watched the whole season within under one week! So if you’re bored and look out for a new series to watch, Sense 8 is a good start into 2016!


Song of the year

I’m so bad in making decisions, so it’s gonna be a list of a couple of songs that I liked this year with a short explanation on why  they became my soundtrack of 2015:

Adam Lambert – Another Lonely Night

This song much reminds me of a very special time and motivated me to persevere and continue doing what I love to do. I used to listen to it everytime I stepped out the door, starting the day with a positive vibe!

Miley Cyrus – No Love without Freedom

I mean I was already obsessed with Miley when she belted out “When I look at you“, but the older she got the better she became in my opinion. This Dido cover is one of my absolute favourite songs that Miley sang, because the lyrics go so well with the melody!

James Bay – Let it go

James Bay is definitely one of the most successful newcomers of 2015 and there’s a reason to it! His music speaks for itself.

Justin Bieber – Sorry

Let’s face it – this is the first Justin Bieber song I acutally like. Lately I’ve been to an epic Christmas after party and they played it at least four times, so I kinda felt forced into liking the song until I eventually ended up obsessing over it! If somebody told me in 2014 I actually appreciated listening to a Justin Bieber song, I wouldn’t have believed that person.


Album of the year

Miley & the dead petz. You can throw rotten tomatos as much as you want, but I stick to my words. I love the 80ies vibe of the entire album and I think Miley never sounded better. A lot of songs for example “Cyrus Skies“, “Tiger Dreams“, “Evil but a Shadow” remind me of Lana del Rey and what she could have done, if she had managed to catch up with today’s sound. Click through her album here:


What’s been your highlights and lowlights in this year’s pop culture? Let me know in the comments below!


By Friday, December 25, 2015 0 No tags Permalink 0

First of all, I know it’s Christmas and all that, but before you go on unwrapping your presents, watch a Christmas movie or go out to introduce your new Christmas sweater to your friends, you might take out a couple of minutes on why you should save the date for December 30th 2015 to be in Berlin. Why is that? Let me explain it to you and I hope to win you over with the following reasons. I personally can not be present since I got a gig at my brother’s club outside the country, but the more I’m thinking about it the more I feel sorry for myself not being able to attend the event. Anyway, if you don’t have plans for the 30th yet, here we go!

1. Party like you mean it

My friend Magdalena who organizes UY’s 2nd birthday bash knows how to throw a good party. We’ve been to events together, so she definitely knows what she’s doing since she’s experienced lots of fashion parties from both sides as a guest as well as a host.

2. Space for good conversation

Well let me put it this way, I’m sure y’all know that sometimes it can be hard to have a good conversation with the fashion crowd since it’s packed full of shallow people. And don’t get me wrong, I’m not putting everyone under the same umbrella, I’m just being real. And of course that can be disappointing sometimes, but take a look at an excerpt of this partie’s press release: “The theme of the night is transition: transition of appearance, transition of perception, and transition of self. Throughout the night the audience will be invited to experience and interact with the performance, creating a fragile environment of reception and presentation, the push and pull of energies. We will be collaborating with Choreographer Kiani Del Valle who will be creating transitional choreographic performances all throw the night. The event is open to everyone who shares the spirit of UY and wants to celebrate the journey—past, present, future.” Doesn’t this sound fucking awesome? Honestly to me that sounds like a gathering of reflected and fashion interested people and if you ask me, those are my kinda people, don’t you agree?

3. Connect, interact and exchange

Since the event description sounds pretty awesome, the next question is, what are you gonna do there? Well, there’s gonna be a perfomance starting at 10pm and from 11pm on you can hit the dancefloor like there’s no tomorrow. Also I would have loved to be all reminiscent about 2015 with my friends and sum it up. So much has happened this year, right?

4. The facebook check

Hands down, if you go out to a party and especially the last party before New Year’s Eve, you want to be among your peers. So what I recommend you to do is to check out the facebook event in advance and simply check who’s going. To do so follow this link here. So what I would do is check the attending list and see if any of my facebook friends are going. But also make sure to check out the people who marked “interested” and the group of people who are just “invited” and see if you know anybody among that list so that you can drop them a message and in the best case they jump on board with you. And just in the event that you don’t know anybody attending or interested or whatever just facebook stalk the people attending and feel out their vibe. Man, it’s not 2015 forever and at this point you’ve got nothing lose rather than to gain. But don’t blame me though if the party sucks, alright? Just kidding!

5. Who’s even UY?

Damn, they make great suff, don’t they? Check out their website here! I personally am obsessed with young and upcoming designer suff. There’s just something fresh and unique about young brands that you obviously don’t find in established ones. If you don’t like black clothes then maybe this won’t be your kind of party but come on who doesn’t wear black from time to time?

So this is it, these are my 5 reasons on why you don’t want to miss UY’s 2nd birthday bash on December 30th! If you really happen to attend you are more than welcome hit the comments section and rub it under my nose about what I have missed.

UY 2nd Anniversary

OHM Berlin

Köpenicker Str. 70

10179 Berlin

Official Facebook Event

FABLife – Promises making our lives more Fun and Beautiful

By Friday, September 4, 2015 0 No tags Permalink 0

Hey y’all! So Tyra Banks is officially returning to daytime television with a show called FABLife, starting September 14th and guys I’ve gotta tell you that I’m already obsessed with it. I thought I was excited about the new America’s Next Top Model cycle to come back to its 22nd season, but this show sounds literally like a lot of fun!

Ein von @fablifeshow gepostetes Foto am


So here’s the details: The show is going to be kinda like a mentoring show on how you can improve your life in different sectors in terms of lifestyle. There’s gonna be Joe Zee who will talk about fashion, giving styling advices on how to be dressed well quick and easy. Also, I’m excited about seeing Chrissy Teigen, John Legends wife and supermodel herself, chatting about cooking. Then there’s gonna be a woman who’s an expert on interior and another woman who’s also a youtuber talking everything about DIY – do it yourself kinda stuff. And of course Tyra Banks is starring as a host and executive producer of the show talking about beauty, booty and business as she would say it.


The power of Tyra

When it comes to building up a brand or better said a world wide empire in the entertainment industry, there’s just nobody who does it like Tyra! I mean her show America’s Next Top model which is an internationally successful format has surpassed American Idol which is coming to it’s last season this year. Anyway, with this show Tyra’s coming back to daytime full force with a bunch of experts on her side, I’m pretty sure FABLife is also gonna be a huge success!

If you want to know more about it, just watch the videos below! Enjoy!

Also I love how Tyra takes credits for today’s supermodels like Cara and Karlie. Hail to the queen!

Ugh, I can’t wait for my life to finally be fabulous 😀 I’m definitely gonna be tuning in for September 14th, how about you?



Getting a Diploma in Photography!

By Saturday, June 20, 2015 0 No tags Permalink 0

Ein von yokemara (@yokemara) gepostetes Foto am

Hey y’all! How are you doing? I hope you doin well. Today I’m talking to you on a very personal matter, not that my other posts don’t reflect my very personal opinion, but with this article I want to share something with you that acutually happened to me in real life and goes beyond a theoretical construct that only exists in my mind. Earlier that day, I had my final exam in Photography, passed this multiple choice test and presented my final work, that I’m going to share with you when everything’s ready.

And you know besides the fact that I was able to pass the test and carried myself through the presentation, eventhough I caught a bad caugh, I’m happy that eventually I recieved the recognition that I was hoping for. That’s all nice and all good. But today I don’t want to talk about grades, performances or anything else that’s meassurable, I want to talk about the things that meant the most to me during the time I was taking those classes and what I’ve learned today.

Because what I think I’ve learned today and was the most important thing to me is the opportunity to share my vision, my work, my point of view with other people, with experts, with people who share the same passion for photography like I do. And that is to me the most precious and important thing, it’s the opportunity to be able to communicate your visions through the medium of a photograph, share it with an audience and provoking an emotion. And above that getting the chance to really exchange in a fruitful conversation. I’m so proud that I got to share my photographs with others and that they were acutally seen. I do know what I’m talkning about when I’m saying that because I’ve experienced other stuff too, where people just don’t give a damn shit about your piece of art or just take it for granted.

Anyway, today was a good day and I want to encourage everybody who might have a problem with grading systems, don’t pay too much attention to it because it’s just some numbers. What really counts in photography to me is to have a standpoint. What’s the story you want to tell? And who are you as a photographer? What do you want to be remembered for? Where do you see beauty? What’s your vision? These and similar questions are the things you have to have in mind when taking a picture. If you’ve answered them for yourself and for your audience, I think you’re good to go! That’s all and thanks for reading!