Who doesn’t know what a trend is? According to the definiton of Oxford dictionaries a trend is “A general direction in which something is developing or changing”. In fashion, you can say it’s a tendency that’s defined by a certain group of people, like designers, editors and other industry insiders who determine where the designs all way down to colors and accessoires are going. As for this season, the designers showed their collections too, but something felt different. Take a look!
The new trend is that there’s no trend!
If you listened closely to what all these industry insiders had to say, is what I’ve been preaching for a very long time. Be yourself, be individual and just adapt the things from the runway to your closet that you can really identify with! So what does Anna Wintour have to say about all that no trend mess? I mean is this really possible to have no trends and just focus on individuality and personal style? Having trends in the fashion industry obviously makes it way easier to focus on certain colors or products and call them ‘must haves of the season’ or something like that. And by not defining any trends for the following year things can get quite complex when it comes to sales strategy and basically the fashion industry is just about that. Watch Anna Wintour’s surprising answer to the ‘No-Trend-Trend’!
What’s your take on that story? Let me know in the comments below!